SM Supermalls in partnership with SM Cares and Toy Kingdom is proud to announce the 2023 BPOP Bears of Joy, an exciting initiative aimed at making a difference in the lives of children and contributing to a better future for the community.
These huggable plushies come in four designs: BPop Squad 2023, namely, Eya (the rapper), Bin (the dancer), Rina (the leader), and Ace (the vocalist). Whether you’re young or young at heart, these plushies are the perfect companions to bring comfort, joy, and warmth to your life.
What sets this campaign apart is the commitment to giving back. For every two pieces of bear purchased, one will be given to a community charity. This year, Bears of Joy will be donated to chosen beneficiaries in Bulacan on Christmas.
With the holidays approaching, these plushies make perfect gifts for friends and family. They not only bring joy to your loved ones but also make a meaningful impact on the lives of children in need.
SM encourages everyone to participate in this heartwarming campaign. Together, we can make a difference, one plushie at a time.
Bears of Joy are available at the ground level of SM City Marilao and SM City Baliwag. For more information about the “Bears of Joy” campaign, please visit the Facebook page of SM Bulacan malls.