SM City Baliwag celebrates WMN 2024 with a Women’s Beauty Fair and captivating IG spots and installations perfect for capturing memories.

SM malls in Marilao, Baliwag, and Pulilan mark International Women’s Month this March.

Igniting the celebration is the Women’s Beauty Fair at SM Bulacan malls, which promises a unique shopping experience featuring beauty bazaars and a chance to discover products suited to individual preferences in collaboration with top SM beauty brands and MSMEs.

This year’s Women’s Month celebration will spotlight the influence of Generation Z on redefining beauty norms, emphasizing self-expression, individualism, and self-care. Gen Z individuals are known for their openness to experimenting with unconventional looks and styles, pushing boundaries, and sharing their creativity across various platforms.

Join the celebration as SM malls in Marilao, Baliwag, and Pulilan feature favorite beauty brands like Watsons, The SM Store, The Body Shop, The Face Shop, Miniso, and more, promoting inclusivity and equality.

Ladies may also unleash their creativity with SM’s IG spots and installations. These captivating spaces are dedicated to celebrating womanhood through glam shots and capturing memories.

At SM, we believe in championing all forms of beauty, embracing courage and fearlessness, and celebrating diversity and freedom—allowing everyone to define their own meaning of beauty. Visit your favorite SM malls in Bulacan and celebrate WMN 2024!