Bulacan orphans get ‘ChriSMiles’ 

SM Center Pulilan Assistant Mall Manager Alvin De Galicia shares a gift with one of the kids from Bethlehem House of Bread in Baliwag City, Bulacan. Together with SM City Baliwag, volunteer employees spread the spirit of the Yuletide season by sharing blessings with children in need under SM’s employee-volunteer program “ChriSMiles” on Dec. 22, 2023.
In the spirit of the holiday season, SM City Marilao, SM City Baliwag, and SM Center Puilan embrace the true essence of sharing, as the malls stood as one in giving gifts of cheers and love to two children’s homes in the province.
Dubbed “ChriSMiles,” the employee-volunteer program of SM, through the initiative of the HR Department, embodies the essence of the Yuletide season by encouraging staff members to share their blessings with children in need.
Volunteers from SM City Marilao on December 19 and SM City Baliwag, and SM Center Pulilan on December 22 shared their time off from work to spread love and joy through gift giving by distributing toys, food, cleaning materials, and ‘SM Bears of Joy’ to the less fortunate children.
Employees also had their share of priceless moments with kids as they treated them to a hearty breakfast as well as fun games and surprises.
SM City Marilao employees hosted and treated at least 25 children of Tahanan Mapagkalinga ni Madre Rita in Guiguinto, Bulacan, while SM City Baliwag and SM Center Pulilan, with the collaborative efforts of volunteers, cheered up more than 60 children from Bethlehem House of Bread in Baliwag City.
ChriSMiles is a yearly volunteer activity of SM Supermalls that aims to make more children smile, especially this holiday season. 
The event is a nationwide employee volunteerism program that brings joy to the chosen beneficiaries of each mall. 
The initiative started in 2012 and also encourages all SM employees to be more appreciative of their individual blessings by sharing and caring.
Also, part of the activity was the distribution of SM ‘Bears of Joy’, a program of SM Cares that encourages the idea of gift giving by purchasing a pair of bears from Toy Kingdom. 
One bear is for keeping, and the other one will be donated to the chosen beneficiaries of each mall.