Bulacan mall brings back the magic of Christmas with holiday centerpiece

Christmas officially begins at SM City Baliwag with the unveiling of the Sparkling Holiday Dreamland attraction at the mall graced by Baliwag Vice Mayor Madette Quimpo-Serrano (middle), Councilor Marie Nelle Imperial (2nd from left), and Municipal Administrator Erick Tagle (2nd from right). Joining them are SM Supermalls Assistant Vice President for Operations Ana Datu (3rd from right), SM City Baliwag Mall Manager Rodora Tolentino (3rd from left), SM City Baliwag Assistant Mall Manager Eugene Martin (extreme left) and Regional CRS Manager Ronald Pulumbarit (extreme right). CONTRIBUTED PHOTO

SM City Baliwag brings back the magic of Christmas as the mall treats shoppers, especially kids, to the grand unveiling of the gigantic 30 feet Christmas tree, perfectly installed in a mystical 1,302 square feet venue inspired by Sparkling Holiday Dreamland on October 28, 2022.

“Christmas is for children, it is said, and this year, we are happy to finally celebrate the most wonderful season with kids here at SM City Baliwag,” shares Assistant Vice President for Operations Ana Datu.

SM City Baliwag’s Christmas centerpiece transports mall patrons’ imaginations to a royal dreamland straight out of a fairytale book. 
Nica Cunan, mall public relation officer said the attraction is surrounded by white and gold carriagesarch towers, gold benches, 3D stars, and moon on clouds that perfectly symbolize the lyrics of this year’s theme—the timeless Christmas carol “We Three Kings.”
She said the centerpiece also highlights a 30 feet high and 10 feet diameter Christmas tree outlined with majestic LED light installations. 
The colors of the season are very much alive with hundreds of red, green, and gold Christmas balls and ornaments surrounding the tree.
In line with the launch of the holiday centerpiece, SM’s annual tradition of the Bears of Joy to keep and collect also begins. 
For every bear purchased, another will be donated to a community charity. In Baliwag, Bears of Joy will be donated to public school children of Baliwag South Central School on Christmas Day.

In time for holiday shopping, the attraction also showcases selected tenants offering products perfect as treats and gift ideas.