SM Malls share gifts to kids and Dumagats in Bulacan


by Erick Silverio

SM malls in Marilao, Baliwag, and Pulilan wrap up 2024 with a heartfelt gift-giving and Bears of Joy distribution to communities in Norzagaray, Bulacan.

SM City Baliwag, together with the Customer Relations Services (CRS) team and the Security Forces of SM Bulacan malls led by CRS AVP Rafael Tejada, brought cheers through the Bears of Joy donation and distribution of grocery packs to kids and their families residing at Sitio Sapang Munti, Barangay San Mateo in Norzaray, Bulacan.
The holiday season became extra meaningful for Tagalog and Dumagat tribes at Sitio Sapang Munti, Barangay San Mateo in Norzaray, Bulacan, on December 23, as 200 kids were able to receive Bears of Joy donations from SM City Baliwag. 
 
During the same occasion, 115 families took home grocery packs courtesy of the Customer Relations Services (CRS) team and the Security Forces of SM City Marilao, SM City Baliwag, and SM Center Pulilan.

Furthermore, SM City Marilao led the turnover of at least 700 Bears of Joy, painting smiles across the faces of kid beneficiaries identified by the St. Martin of Tours Parish in Bocaue, Bulacan, on December 20.

More kids will welcome the new year with cheer as SM City Baliwag is set to distribute an additional 465 Bears of Joy to Tiaong Elementary School in the City of Baliwag on January 2025.

Spearheaded by SM Cares, SM Supermalls, and Toy Kingdom, SM Bears of Joy is an annual project that allows shoppers to take part in bringing happiness to the community by donating cuddly bears to bring smiles to the faces of less fortunate children.

The generous support of customers and partners has been instrumental in making the SM Bears of Joy initiative a resounding success, bringing joy and warmth to countless children nationwide.
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