SM malls in Bulacan Spread Joy through ‘ChriSMiles’


by Eloisa Samonte-Silverio

Embracing the true meaning of the holiday season, SM City Marilao, SM City Baliwag, and SM Center Puilan embodied the essence of sharing, as the malls led a two-day meaningful activities that brought cheers to at least 88 children of their janitorial and security personnel on December 16 and 17.

CHRISMILES- Aside from free play, SM City Marilao brought extra smiles through gift giving by distributing loot bags, grocery packs, and ‘SM Bears of Joy’ to the children of their janitorial and security personnel in line with the recent ‘ChriSMiles’ activity on December 16. CONTRIBUTED PHOTO

Dubbed “ChriSMiles,” the employee-volunteer program of SM, through the initiative of the HR Department, aims to celebrate the season of giving by encouraging staff members to share their blessings with children in need.

SM City Marilao, SM City Baliwag, and SM Center Pulilan extended the holiday cheer by treating kids to a free play courtesy of each malls’ amusement tenants. Thirty kids had a spree at Kidzoona in SM City Marilao, while SM City Baliwag volunteers played games with 30 kids in Tom’s World. Moreover, at least 28 kids had pure joy exploring Ambika’s play area in SM Center Pulilan.

Aside from free play, SM malls in Bulacan brought extra smiles through gift giving by distributing loot bags, grocery packs, and ‘SM Bears of Joy’ to the children. Employees also had their share of priceless moments with kids as they treated them and their families to a hearty meal as well as fun games and surprises.

“This year’s ‘ChriSMiles’ is extra special as we take time to pay tribute to our janitorial and agency personnel. We dedicate this meaningful activity to their families, especially their kids, as a way of expressing our gratitude for the unparalleled service they give to all our shoppers, fulfilling their everyday duty to ensure that the mall is a safe, clean, comfortable, and happy place for everyone,” said Senior Human Resources Manager Prescila Salamat.

‘ChriSMiles’ is a yearly volunteer activity of SM Supermalls that aims to make more children smile, especially this holiday season. The event is a nationwide employee volunteerism program that brings joy to the chosen beneficiaries of each mall. The initiative started in 2012 and also encourages all SM employees to be more appreciative of their individual blessings by sharing and caring.

Also, part of the activity was the distribution of SM ‘Bears of Joy’, a program of SM Cares that encourages the idea of gift giving by purchasing a pair of bears from Toy Kingdom. One bear is for keeping, and the other one will be donated to the chosen beneficiaries of each mall.
14