BULACAN, Philippines — With flags raised and hearts full of pride, SM malls across Bulacan joined the country in commemorating National Flag Day on May 28 — a meaningful start to the two-week countdown to Philippine Independence Day on June 12.
At exactly 8:00 a.m., simultaneous flag-raising ceremonies were held at SM City Marilao, SM City Baliwag, and SM Center Pulilan. The morning observance gathered mall employees, partner agencies, tenants, and security personnel in a unified tribute to the Philippine flag — the enduring symbol of the country’s freedom, unity, and identity. Shoppers and guests also paused to reflect on the flag’s legacy and meaning.
The activity kicks off a nationwide tradition encouraging Filipinos to proudly display the national flag in homes, workplaces, and establishments — a practice rooted in Presidential Proclamation No. 374, which marks May 28 as National Flag Day. The date honors the first unfurling of the Philippine flag in 1898 following the victorious Battle of Alapan.
After the singing of the national anthem, SM mall officials and security teams led the “Panunumpa sa Watawat ng Pilipinas,” reaffirming their patriotic commitment and encouraging civic pride among mallgoers and staff.
In the days leading up to June 12, SM malls in Bulacan will mount a variety of educational exhibits and interactive activities designed to promote historical awareness and foster national pride, particularly among the youth.
This initiative is in line with Executive Order No. 179 issued by former President Fidel V. Ramos, which extends the observance of National Flag Day through Independence Day — urging every Filipino to honor the nation’s heritage and renew their love for country.
- SM Bulacan malls’ participation underscores their role not only as shopping destinations but also as pillars of community engagement and cultural expression. Through these civic efforts, SM continues to inspire unity, patriotism, and a deeper connection to the Filipino identity.
