The Department of Trade and Industry (DTI) released the List of Suggested Retail Prices (SRPs) of Noche Buena products for the information and guidance of the consumers as the holiday season approaches.
The price guide includes products such as ham, keso de bola, cheese, sandwich spread, mayonnaise, pasta—spaghetti noodles, elbow and salad macaroni—, spaghetti sauce, tomato sauce, and all-purpose cream.
“The DTI thanks the manufacturers for heeding the call not to increase prices demonstrating their sense of solidarity with our consumers this Christmas despite the COVID-19 pandemic.
In doing this, we give wider choices of affordable noche buena products for the Filipino consumers,” said by Trade Secretary Ramon M. Lopez. “Our efforts to reopen safely the economy to bring back more jobs while keeping prices relatively stable will make the Christmas season merrier,” Sec. Lopez added.
DTI-Consumer Protection Group (CPG) ensures the supply availability and price stability of these items for the consuming public.
Undersecretary Atty. Ruth B. Castelo added, “As COVID cases continue to decline and vaccination efforts intensify, the spirit of the holiday season compels our consumers to purchase their favorite Noche Buena products for their families to serve at their dining tables”.
For this year’s Noche Buena SRP list, 110 shelf-keeping units (SKUs) retained their previous year’s prices, while 20 SKUs saw price reductions.
Additionally, the list includes the suggested retail prices for Christmas products in a variety of sizes, allowing the public to shop according to their preferences and needs.
To avoid panic buying and ensure value for money, the public is advised to create a shopping list and refer to the Noche Buena SRP bulletin before visiting their preferred supermarket.
The DTI reminds consumers to follow health protocols such as wearing of face masks and observing physical distancing.
The DTI reiterates that violations of minimum health protocols can be reported to DTI and the LGUs, and can be a ground for the temporary closure of establishments.
The DTI constantly reminds consumers to exercise their right to choose and to keep an eye out for promotional items or bundles sold in supermarkets and grocery stores.
