Clark Freeport- The Clark Development Corporation (CDC) officially launched its campaign to revive Happening on the Green—fondly remembered as The HOG—during a press event at the Clark Visitors Center on July 11.
The initiative aims to revive one of the most cherished traditions of the former Clark Air Base, which was once considered the largest United States military installation outside the country, according to Britannica.com.
Led by CDC President and CEO Agnes VST. Devanadera, the launch featured testimonials, cultural presentations, a ceremonial caramel apple dipping, and a press conference that echoed the excitement of a community eager to reconnect with its roots.
The HOG, which ran from the late 1960s to the 1990s, was originally organized by the Morale, Welfare, and Recreation (MWR) Division of the U.S. Air Force. It served as a morale booster for service members and their families, transforming the Parade Grounds into a vibrant hub of music, food, games, and camaraderie.
The HOG is scheduled to return in November 2025, with CDC kicking off festivities after the October 23 lighting of Christmas displays. CDC, through its Tourism Promotions Division, aims to restore The HOG as a celebration that reflects both American fair traditions and Filipino community spirit.
Festivalgoers can look forward to Picnic Park zones, a Gastronomic Lane, a Veterans’ Memory Wall, a Cultural Courtyard, a Car Show, a Hotdog Eating Contest, a Battle of the Bands, and a dazzling Fireworks Display.
The press launch drew support from key regional leaders and stakeholders, including Department of Tourism Region III Director Richard Daenos, Porac Vice Mayor Trisha Angelie “Jen” Capil, tourism officers from the Metro Clark Area, and Post Commander Janet Alford of Veterans of Foreign Wars (VFW) Post 2485.
As Clark Freeport Zone continues to evolve as a center for commerce and tourism, the return of The HOG signals a renewed commitment to honoring its rich history and vibrant community spirit.
